Marketing, Advertising, and PR
Skillful marketing, advertising and public relations plans have made small businesses into Fortune 500 companies. Identifying your potential customers and implementing strategies to make them loyal customers is paramount. The articles in this section present a step-by-step process to show you how to achieve even your loftiest goals.
Branding
Marketing Your Product
Planning Your Marketing Strategy
- Identify and Develop Your Most Profitable Customers
- Market Research for Small Business Success
- Inexpensive and Effective Ideas for Marketing Your Small Business
- Simple Steps for Sales Pricing
- The Art of The Upsell: Increasing Your Small Business Sales
- How to Measure Your Small Business’ Advertising Effectiveness
- Use Innovation to Better Your Small Business
- Mass Market Advertising Tips for Small Businesses
- How to Plan Your Marketing Program
- Know Your Competition
- Gain a Competitive Edge: Create Customer Loyalty
- Know Your Customers: Customer Profiles & Personas
- Know Your Market: Develop a Market Analysis
- Grow Your Small Business with New Products and Services
- Grow Your Small Business into New Markets
- Why Your Small Business Needs Omnichannel Marketing
Public Relations
Advertising
Marketing Communications
- Developing Successful Sales Brochures
- Create A Successful Direct Mail Marketing Campaign
- The Secret to Writing Successful Newsletters
- Put Your Best Business Foot Forward: Powerful Presentation Skills
- Create a Unified Marketing Promotion Plan
- Make Your Website Work for Your Small Business
- Everything You Need to Know about Permission-Based E-Mail Marketing
- Email Marketing Mistakes Businesses Must Avoid