Sales and Marketing - Jen Jordan

Why Online Workshops Are A Must For Your Small Business

In today’s dynamic business landscape, staying ahead requires more than an excellent product or service. Online workshops are virtual learning experiences that offer a gateway to knowledge, networking, and growth for you and your business.

Adding workshops to your marketing plan can be a game-changer and help your small business differentiate itself from competitors.

Why Host An Online Workshop

Cost-Effective: Online workshops can fit all budgets. Your small business likely has video conferencing tools like Zoom, so there’s no need to purchase additional equipment.

Global Possibilities: In-person events can only attract people in a specific radius; online workshops can attract potential clients from anywhere. This may help your business build global markets and connections.

Repeatable: You can offer the same workshop to different audiences. This allows you to build confidence and expertise in your presentation.

Build a Community: Online workshops allow you to connect with your audience. They provide a place for people with a common interest to gather and learn. Workshops are excellent platforms for small businesses to create mutually beneficial connections. Use opportunities to establish partnerships with complementary businesses.

Innovative Marketing: Workshops can create immediate revenue for your organization and generate recurring income.

In addition to repeating your workshop for additional revenue, marketing your events brings attention, builds an email list, leads to content creation for your media, and can create a marketing buzz.

About 72% of people prefer online learning, making online workshops a valuable tool.

How to Create An Online Workshop

Conduct Research: Use market and audience research to understand your target audience. Understand their unique challenges that your business can address. This will allow you to create a workshop that delivers value and appeal.

Identify Objectives: Define the purpose of your workshop and the skills your viewers will gain. Outline the key concepts and ideas to create the framework for your workshop.

Content Creation: Develop materials with your target audience in mind. Keep your material relevant and concise when creating presentations, videos, handouts, and interactive activities.

Map The Journey: Decide on a platform to host your workshop. Then, plan the flow to include icebreakers, activities, and breaks.

Name Your Price: Consider the cost and benefits of different pricing options. Choose whether your workshop will be free, paid, or include a special price structure. Examine the content depth, duration, market demand, and marketing goals to guide your pricing structure.

Promote Your Event: Market your workshop using social media, email, newsletters, and your website. Be sure to highlight its benefits and value for your audience.

Consider Certifications: Offering a pathway for participants to earn certificates and badges can have several benefits. This option offers credibility and motivates your audience to stay engaged. You can also use this to create further workshops for additional credits while building a mailing list for your community.

Workshops help your business capture attention in a dynamic landscape. They allow you to differentiate your business while building authority and creating a community of loyal customers. The marketing content and opportunities with events keep your business noticed and make expanding your email list easy.