Hub Page Basics for Small Businesses
Hub Page Basics for Small Businesses
A hub page on your website acts as a foundation or base for other pages on a specific topic. It is a table of contents or database that houses links to your different pages. The hub page is frequently your home page but may be a different web page.
The hub page identifies the topic and contains links to all supporting content. Its primary goal is to connect all the information about a specific topic in a structured, easy-to-navigate way.
Benefits of Hub Pages
- Organized Content: Visitors can easily find and navigate your content.
- Easy to Categorize: Creating subpages and highlighting important content is easy.
- Simple Set Up: You can often use templates to create hub pages, eliminating the need for blog configuration or web design knowledge.
- Better Search Results: A well-planned hub can lead to better SEO (Search Engine Optimization) traffic and higher-ranking results. Because search engines detect how web pages interact, a hub page with links and keywords highlights subject-specific content.
- Better Branding and Easier Navigation: Hub pages help build your brand and bring regular return visits to your website. Since your hub page serves as a home for all your links and related content, when someone lands on your hub page, it’s easy to explore all content related to a specific subject.
Hub Page Content
You can link any content on your hub page, but some content performs better. Consider including some of the following to keep your readers engaged:
- Videos provide effective education, entertainment, and information content. They often help website visitors engage your business’s social media accounts.
- Blog Posts engage readers and offer visually appealing information and images.
- Testimonials featuring satisfied customer reviews, feedback, and recommendations can be a fantastic way to build authority and trust.
- Infographics are eye-catching and present information in an easy-to-follow (and shareable) format.
Be sure to generate content that stays on topic and provides value. Delivering content related to user searches can reduce bounce rates and improve your ranking.
The first step is identifying your main topics and then your desired subtopics. Keep your content relevant and valuable. Each subtopic should offer detailed information and insights that provide value to your audience.
Hub Page Structures
Structure your hub page with headings, subheadings, and a table of contents so visitors can find information quickly.
Choosing a style and structure that best suits your small business needs is essential. Here are a few of the most common structures:
- Hub and Spoke: A central hub page links to the various subpages, each focusing on relevant subtopics. This structure looks like a wheel, with the central hub page in the middle and the subpages as the spokes coming off the middle.
- Topic Gateway: The hub page offers a deep dive into a specific topic that links more articles and resources in the text. It serves to captivate readers on a subject and offers them further reading with links to more detailed content.
- Topic Matrix: This structure arranges your content in a table format, showing the relationships between your subtopics. Each of the table cells links to individual content. This structure can help illustrate how the subtopics are interconnected.
- Content Database: Content formatted in a searchable, database-style format allows users to find specific information quickly. This structure would be beneficial if your small business has a lot of content that can be tough to navigate.
- Content Library: Like a repository, a content library organizes all your content in a central location. This style of hub page is often used with resource-based or educational sites.
Creating well-structured hub pages with keywords and backlinks can build authority, improve search rankings, draw in new visitors, and keep readers engaged. Hub pages can be valuable sales funnels that lead visitors through a journey that can result in new customers.
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Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.