Sales and Marketing - Jen Jordan
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.
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5 Marketing Trends Small Businesses Should Watch In 2025As we step into 2025, the marketing landscape continues to evolve, seemingly at breakneck speed. For small businesses, staying ahead of these trends can make the difference between thriving and merely surviving. Here are five marketing trends that small businesses should keep an eye on in 2025: 1. AI-Powered Personalization Artificial intelligence (AI) is no longer just a buzzword; it’s a driving force in marketing. Small businesses can use AI tools to create personalized experiences for their customers, from dynamic email content to product recommendations based on browsing history. Imagine every customer receiving personalized newsletters and browsing a personalized version of your website. These aren’t futuristic aspirations - customers are beginning to expect this level of personalization. Affordable platforms like ChatGPT or Mailchimp’s AI integrations make it easier than ever to implement these strategies, even on a small budget. Combining customer resource management platforms with customer data platforms will help small businesses tailor marketing campaigns down to the individual level. 2. Video Content Remains King Video content remains king, but the focus is shifting towards shorter, more engaging formats. With platforms like TikTok, Instagram Reels, and YouTube Shorts leading the way, small businesses can leverage bite-sized videos to showcase products, share behind-the-scenes glimpses, or provide quick tutorials. Authentic, unpolished videos often perform better than heavily produced content, making it accessible for small teams. Live streaming engages audiences in real-time, which is ideal for Q&A, product launches, and other events. The good news is you don’t have to become an expert or invest in expensive tools. Canva and InShot can help you create quality videos on a small budget. 3. Local SEO and Hyper-Targeted Marketing As search algorithms become more sophisticated, local SEO remains critical for small businesses. Leveraging Google My Business, optimizing for "near me" searches, and encouraging customer reviews can help attract more local customers. Additionally, hyper-targeted ads on platforms like Facebook and Google allow businesses to reach niche audiences more effectively. As you’re leveraging customer reviews, keep in mind the FTC’s updated regulations around providing compensation or other incentives to customers who write either positive or negative reviews. 4. Voice and Visual Search Optimization With the rise of smart speakers and image recognition technologies, it’s critical to optimize your online content for voice and visual searches. Voice and video search optimization requires tailoring your website content and video production to rank higher in search engine results when people search using voice commands or while watching videos. A critical step small businesses can take is optimizing content elements like titles, descriptions, and transcripts for search engines to effectively index them. Ensure your website and content are structured to answer voice queries. Add high-quality images with descriptive metadata to capture visual search traffic. 5. Interactive Content Interactive content, such as polls, quizzes, and augmented reality (AR) experiences, can drive engagement and keep customers invested. Small businesses can use tools like Canva or Poll Everywhere to create these experiences without breaking the bank. Adapting to new marketing trends doesn’t require an enormous budget. By embracing these marketing trends strategically, small businesses can amplify their reach, build stronger customer relationships, and stay competitive in an ever-changing market. Start small and experiment with what resonates most with your audience. Works Cited https://www.wsiworld.com/blog/the-rise-of-voice-search-optimizing-your-seo-content-for-the-future https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-2025/ https://ducttapemarketing.com/2025-marketing-trends-how-to-stay-ahead/ |
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