4 Useful Pinterest Tips and Trends

Picture of Aliza ShermanAliza Sherman is a web pioneer, author, and international speaker. Sherman is the author of 8 books about the Internet including The Everything Blogging Book, Streetwise Ecommerce, The Complete Idiot's Guide to Crowdsourcing and Social Media Engagement for Dummies.

4 Useful Pinterest Tips and Trends

If you’re using Pinterest to reach your target market and promote what you do, it is helpful to keep up with the latest Pinterest features and trends. Here are some ways to stay on top of what’s new at Pinterest.

1. Pay attention to trend reports

Several times a year, Pinterest releases a trend report, tapping into the usage data of over 600 million users. Some of the trends they identify seasonally includes colors that are dominating new pins, the changing cultural direction, and user mood reflected by what they are searching for and saving.

An example of the 2026 Spring Trend Report includes the prediction for the use of bolder colors, naming them Cool Blue, Persimmon, Plum Noir, Jade, and Wasabi. The themes were identified as "nonconformity, self-preservation, and escapism."

If you’re looking to generate Pinterest content that is not only relevant but keeps up with the trends, paying attention to the trend reports the company puts out can put you ahead of the competition and garner more organic attention for pins. You can find Pinterest’s trend reports in the newsroom on their website.

2. Understand how Pinterest uses AI

Like other popular social networks, Pinterest is integrating artificial intelligence into their tools. The company explains the different ways they use AI in the Help section of their website. This includes:

  • Displaying recommended and relevant Pins and ads
  • Improving content moderation
  • Increasing inclusive representation across Pinterest’s feeds, such as diverse body types

They claim to use human reviewers and to take in feedback on AI results.

3. Tap into Pinterest’s AI tools

Pinterest also uses Generative AI in their Pinterest Canvas tool. Gen AI creates data tapping into massive amounts of data obtained across the Internet, helping you create text, images, audio, video, and even generate code.

While you cannot generate images from scratch using Pinterest Canvas like you could using a tool like Canva, you can experience it when you automatically generate collages by choosing the Collage option when creating a pin.

If you are paying to advertise on Pinterest, you can use a Pinterest Canvas-powered tool to optimize your product images, such as filling in a missing section that may be cut off in a photo or visualizing the item in a new context such as using a different background.

4. Schedule your pins

Scheduling pins to publish at strategic times and intervals can help you reach more people or a specific audience if you know when they are most active. If you have a Pinterest business account - which you should - then you can also access the pin scheduler on both desktop and on the mobile app. You can schedule up to 30 days in advance and up to 100 pins scheduled at any given time.

As you can see, Pinterest is incorporating AI into many of their features with the intention of enhancing the content you see and optimizing what you publish. The company also continues to add features to help streamline and improve your experience as you publish and advertise on the platform.